ABOUT US — Private Structure
Keeping Your Boys Safe from Bad Underwear
Let’s be real: most men’s underwear fails at its one job — to support your boys.
They sag. They squeeze. They ride up. And worst of all — they forget your comfort.
At Private Structure, we said no more. Whether it’s briefs, boxers, or trunks — we
re-engineered men’s underwear to actually work.
We don’t just make underwear.
We keep your boys safe. Period.
OUR ORIGIN STORY
We didn’t start as a brand.
We started as an underwear OEM, creating products for other companies.
But somewhere along the way, we had a realization:
“Why is most men’s underwear still uncomfortable, boring, and poorly made?”
So, we stopped making for others and started building something better — for men who care about comfort, support, and a little bit of swagger.
After years of perfecting our cuts and fabrics, we now offer one of the best ranges of men’s underwear in the game — from supportive pouch briefs to anti-sag trunks.
MEET U-CROTCH TECH
Our signature U-Crotch pouch design uses “anti-gravity” structure to:
• Prevent sagging
• Keep everything in place
• Reduce friction and sweat
• Feel like a gentle, all-day hug
Whether you’re wearing boxer briefs to the gym, trunks on a night out, or just lounging in your favourite pair — U-Crotch supports you through it all.
WHAT "PRIVATE STRUCTURE" MEANS
Private – because we design for your most intimate parts.
Structure – because every man’s body is different, and your underwear should respect that.
Put them together, and you get a brand focused on underwear built around your body.
OUR MISSION
We believe men deserve better underwear.
Not average. Not just “okay.” Better.
We design every piece — whether it’s a low-rise brief or a modern trunk — to combine:
• Real support
• Maximum comfort
• A head-turning fit
We’re here to prove that style and function can coexist — and that your boys deserve better.
